Our proposal seeks to capture the dynamism, precision, and premium elegance of Hankook. To achieve this, the design features aerodynamic architecture paired with high-gloss materials.
Aerodynamic curves define the space, replacing rigid angles with a seamless arch that flows from ceiling to counter. Tires are showcased on individual pedestals with art-gallery prominence, reflecting Hankook’s dynamism and precision. The architectural flow and high-gloss materials create a premium, high-performance atmosphere.
Claudia Castro
Head of Product Innovation, Hankook
